Welcome to WestSide, where the shops are hot and the vibe is electric. There is no better place in Hawke's Bay to surf the brands that answer the call of what the region demands. And we demand a lot.

Beach life starts with Hustle Surf & Moto — there is no point hitting Waimārama or Ocean Beach (or Westshore if you're lucky) without your wettie and jandals. These guys know what you need before you do.

Lolly Shop is filled with all the instant energy you'll need for that road trip. Go west young one and find the sugar rush to match that feeling of doing 80 with the windows down and the rush of wind through your hair.

Dollar Warehouse has all the things you'll probably forget before you go, or all the things that need batteries, bags or repairs on your way back.

Now if you're settling in for a few days, pick up some extra guitar strings from Music Works so singing Ten Guitars doesn't go acapella and show up Aidan's breaking voice yet again.

For the girls, you'll probably have your hair at the beach, so restore everything at Shampoo Plus, then fix that chipped nail at Lili Beauty. It doesn't need to be a crazy one — although when you go West, anything can happen.